Bakkavör Group operates in the dynamic fresh prepared food and produce market - a $50 billion market, growing at 11% (and this is just the geographic markets in which we operate – UK, Western Europe, Central Europe, China and the US). At present the majority of our sales are generated in the UK.  Our strategic aim is to increase our global presence with a targeted aim of 50% of turnover generated outside the UK by 2012.

In order to achieve our vision of becoming the world’s leading fresh prepared foods and produce provider it is important for us to understand the consumer, grocery retail and economic influences and dynamics in all our markets, particularly as we focus on geographical expansion.

In this section of our website, we aim to share with you a spectrum of information ranging from global trends to local differences in the geographical areas in which we operate. We hope this will help you to understand our markets better, their strong underlying growth potential and the reasons why we continue to invest in them.